App redesign with added gamification.
ReceiptPal lets users earn rewards by submitting receipts from recent purchases.
The ask from the client was to redesign the incentive program in order to grow the user base, while minimizing existing user drop-off, and maintaining budget costs for the user group. We proposed adding minigames to drive engagement, enhancing the sweepstakes experience, and updating the rewards.
With the 4.0 release, we completely redesigned the app. The home page got a huge facelift and was designed with the intent to integrate a levels system to build excitement and increase engagement in the app. A tab bar was also added for easier navigation. We created a new economy system for points and reward redemption to make room for the addition of mini-games. Lastly, we created marketing assets for an incentives program to recruit new users. For this portion of the project, I created the marketing campaign animation.
Outcome was ~96% increase in App store ratings (from 2.4 to 4.7), and the release trended in Google Play’s Shopping category. We also surpassed our goal of recruiting 60,000 downloads, and completed the project under budget. Within just a few weeks after launch, it reached 2.2 million views on Facebook and 160,080 views on YouTube. The app is available in the App Store and Google Play Store.