An annual, student-run publication at RIT.
Positive Negative is RIT’s annual internationally-acclaimed magazine created by graphic design and photography students and entirely funded through donations. All issues present the overarching theme (the juxtaposition of positive and negative), and each annual has its own unique look and feel as chosen by the staff art and design directors. We used paint to explore the dichotomy of positive and negative, expressed through gritty and smudged strokes juxtaposed with smooth and clean lines.
For each component of this article, we printed everything and stepped, ripped, ashed cigarettes on, and crumpled as much as we could. Lettering was created with a handmade soda can pen and ruling pen. Photographer and writer: Kyra Krenitsky. This spread won a Silver Addy from the Rochester Advertising Federation.
The magazine has a history of winning editorial and design awards, which created pressure to garner the same creative recognition. The staff was responsible for managing the students and their spreads, creating and meeting deadlines, making budget-based decisions for the final print, and running marketing campaigns on social media to fund the project and advertise the final piece.
Each spread was written, photographed, and designed by the photography and design students in the class. As one of two design directors, I worked with Nathan Gamson to help create a style guide that led the direction and tone of the magazine, and reviewed over 40 spreads to ensure their compliance with our specifications. We also set type treatments, margins and bleeds, columns and grids, and styling for footnotes and pull quotes.
This article was photographed and printed on watercolor paper. We smudged paints into the ink as it dried and re-scanned it to create a composite for the final piece. Photographer and writer: Chelsea Clarke.
I was also personally responsible for three spreads, the cover, and the lettering throughout the magazine. We worked off the computer as much as we could to achieve the roughness we wanted with the lettering. Everything was either scanned or photographed and edited by one of our photo editors.
Volume 9 garnered six international and national awards, including Platinum in Creativity International, Gold Addys from the Rochester Advertising Federation, The American Advertising Federation: District 2 and National, and a silver Addy for my spread Rebel with a Cause.